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Heading to Boston for the LIMRA Social Media Conference
In a couple of weeks, we will be joining a number of distinguished companies at the LIMRA Social Media Conference (August 20-22, 2014) to discuss the state of social media in the Finance Industry....
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What’s New at the LIMRA Social Media Conference
We have to say, we were excited to attend the LIMRA Social Media Conference in Boston, but we had no idea how amazing it would actually be. There is so much innovation in the social media world, and...
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Can You Trust the WIFI? The Mobile Marketer Series
If you are a mobile marketer, you count on the ability to connect wirelessly while on the move. What was once a rare commodity based on cellular service in the area, mobile internet has become much...
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Marketing Madness
It’s the most wonderful time of the year for college basketball fans That’s right, the NCAA basketball tournament is in full swing and the excitement is definitely in the air – or at least online. No...
View ArticleSocial Media Marketing: Fundamentals
A one. A twoooo. A three. Crunch! How many licks does it take to get to the center of a Tootsie Roll Pop? A question every growing child has faced since the 1930s. You remember the commercials starring...
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#Tweet4DisasterRelief
New Technology, Old Concept Communication in times of trouble has long been an obstacle for mankind, but it’s one puzzle that seems to become clearer as technology evolves. Over 2,000 years ago, China...
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Turning Followers into Voters
Just Around the Corner The presidential race of 2012 seems so long ago now, but soon we will be right back in the political mix complete with lawn signs and negative TV ads from opposing candidates....
View ArticleRedefining Social Media Marketing
The closer a brand influencer is to a customer, the more powerful the message. Word of mouth is the most powerful form of marketing, and if you are like other savvy marketers, you value the importance...
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The State of Online Video
This morning started out just like every other. I drove to work, got my coffee and sat down at my desk to read through my emails. As I scrolled through the page at the emails already beginning to...
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Marketing Genius Quiz
Can you pass our Marketing Genius Quiz? Our short, 10 question, marketing automation quiz will rank you from zero to hero. Learn more about your results: Contender in Training (0-3 Correct) Karate...
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Demystifying Dark Social
Track & Measure: Shining a Light on Dark Social When it comes to social media sharing, over 74% of communication today is done via dark social, Outbrain reports. Dark social is all the rage these...
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Choosing a Social Media Management Platform
Social media marketing and social automation have been hot button items for many marketers recently – and for good reason. From viral videos on Facebook to filtered photos on Instagram, it’s become...
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Cracking the Code to Organic Brand Reach
No matter the size or budget of your brand, the number one goal for marketing professionals should be reaching as many of the right people as possible, transitioning or nurturing those connections...
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Taming the Social Media Goliath
Have you ever felt like promoting your brand online is overwhelming – a goliath task even? Are you a growing brand with a small advertising budget? Does your brand not have an advertising budget at...
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Join Us: LIMRA LOMA Social Media Conference
We know you’re as excited as we are for next week’s LIMRA Social Media Conference for Financial Services! We are looking forward to sharing industry insights and the latest trends in social media...
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The Social Media Cheat Sheet [Printable Poster]
Ever wonder what it would be like to turn off your social networks? I’ve heard of people who have much more willpower than myself going off the grid and abandoning social media completely. It’s hard...
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8 Tips to Create Omni-Channel Marketing Strategies
Chances are, if you’re even casually involved in your company’s marketing, then you’re at least tangentially aware of the importance of planning your marketing with mobile devices in mind. They’re...
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5 Challenges Facing the Financial Industry
The LIMRA 2015 Social Media Conference for Financial Services has come to a close, and we are now able to reflect on some of the many discussions we had with fellow attendees. As an exhibitor in the...
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8 Social Media Metrics Every Marketer Should Know
If you have been following our advice, you should already have some incredible content on your different digital channels, and that is half the battle. Now it’s time to learn from what you’ve posted...
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Demystifying Dark Social
Track & Measure: Shining a Light on Dark Social When it comes to social media sharing, over 74% is done via dark social, Outbrain reports. Dark social is all the rage these days; let’s demystify...
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